The 18 Immutable Laws of Corporate Reputation
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- Synopsis
- In fact what the writer and editor offers is an 18-step program by which a corporation can create a good public image and maintain it even through adversity. They include a few addressing the reasons for a bad reputation, such as living values and ethics and being a model citizen, but mostly concern public relations efforts, including controlling the Internet and if all else fails changing the company name. Annotation ©2004 Book News, Inc. , Portland, OR (booknews. com)
- Copyright:
- 2004
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9780743236706
- Related ISBNs:
- 9780749445713
- Publisher:
- Pocket Books
- Date of Addition:
- 04/26/11
- Copyrighted By:
- Ronald J. Alsop
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.