Mastering the Business of Photography: What the Pros Do When They're Not Taking Incredible Pictures

By: Tony Luna

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Synopsis: Photography can be a competitive and unforgiving trade, however there are many strategies for professional success. This book is a resource for photographers of all kinds and demonstrates the many ways to manage a career in photography, while still "earning enough money to support yourself, a family, your interests, your aspirations, and your passion." Mastering the Business of Photography offers insights into what happens when you're not shooting-which is most of the time-and explains what you must do to further your career, make a living, and accomplish your personal goals. Topics include: Organizing assignments from start to finish Creating a plan and calculating risks Building a standout portfolio Anticipating financial matters Working with clients Self-promoting Getting paid Booking gigs Negotiating a contract And much moreFor freelance photographers and for those employed by agencies as well, this guide is full of practical advice for navigating the world of photo work, coming from an industry professional with over forty years of experience.