Design Management: Using Design to Build Brand Value and Corporate Innovation
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- Synopsis
- Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design Management offers time-tested tools for choosing the right design agency . . . integrating design in the organization . . . creating value and contributing to company performance . . . contributing to brand value and corporate vision . . . and implementing design projects. What's more, dozens of case studies, real-life examples, and leadership profiles illustrate essential theories from design, management, and marketing. An indispensable reference for every design and marketing professional.
- Copyright:
- 2003
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781581159370
- Related ISBNs:
- 9781581152838
- Publisher:
- Allworth Press
- Date of Addition:
- 01/04/19
- Copyrighted By:
- Brigitte Borja De Mozota
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Reference, Art and Architecture
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.