Public Influence: A Guide to Op-Ed Writing and Social Media Engagement

By: Mira Sucharov

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Synopsis: How can twenty-first-century scholars and other experts craft their voices for audiences beyond their peers? In Public Influence, political scientist Mira Sucharov walks readers through the ins and outs of op-ed writing and social media engagement. Presented in a lively and engaging style, Public Influence coaches readers on the best approach to pitching and writing op-eds and other related analytical pieces, managing the ensuing conversation, conveying informed ideas to an evidence-resistant audience, avoiding social media hazards in an increasingly polarized environment, harnessing outrage culture to organize sensitively and intelligently, and using political labels in ways that cut through the noise. Enlivened with discussions of an array of hot-button issues and examples of public influence succeeding wildly and going terribly awry, Public Influence is essential reading for anyone who wants to harness the opportunities of public engagement in a dynamic digital age.