Marketing
By: and and
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- Synopsis
- New edition of a text that introduces the key principles of marketing. Lamb (business, Texas Christian U. ), Joseph F. Hair (Entrepreneurship Institute, Louisiana State U. ) and Carl McDaniel (marketing, U. of Texas) present 20 chapters that discuss the world of marketing; analysis of marketing opportunities; product, distribution, promotion, and pricing decisions; and technology driven marketing. The included CD-ROM features two new video cases, PowerPoint slides, E-Marketing planning worksheets, practice quizzes, and supplemental Competitive Intelligence information, and other material. Annotation c. Book News, Inc. , Portland, OR (booknews. com)
- Copyright:
- 2008
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9780324362084
- Related ISBNs:
- 9780324271942, 9780324147988, 9780176150150, 9780176416492, 9780176104573, 9780176049447, 9780195765885, 9780324591095, 9780195718607, 9780538849494
- Publisher:
- Thomson South-Western
- Date of Addition:
- 08/31/10
- Copyrighted By:
- Thomson South-Western
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Grade Levels:
- Ninth grade, Tenth grade, Eleventh grade, Twelfth grade
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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