Born to Buy: The Commercialized Child and the New Consumer Culture

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Synopsis
Sophisticated advertising strategies convince kids that products are necessary to their social survival. Schor examines how a marketing effort of vast size, scope, and effectiveness has created "commercialized children."
Copyright:
2004

Book Details

Book Quality:
Excellent
Book Size:
293 Pages
ISBN-13:
9780684870557
Publisher:
Scribner
Date of Addition:
Copyrighted By:
Juliet Schor
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance, Psychology, Social Studies, Philosophy
Submitted By:
Worth Trust
Proofread By:
Worth Trust
Usage Restrictions:
This is a copyrighted book.

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