Services Marketing: An Interactive Approach (Fourth Edition)

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Synopsis
Services Marketing: An Interactive Perspective, fourth edition, focuses on the interactive nature of service experiences. Services are special kinds of experiences that occur when service organizations and their customers interact face-to-face or at long distances. This book explores the interactive aspects of services that create customer experiences.
Copyright:
2014

Book Details

Book Quality:
Excellent
ISBN-13:
9781285057132
Publisher:
Cengage South-Western
Date of Addition:
Copyrighted By:
Cengage South-Western
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance
Submitted By:
170
Proofread By:
170
Usage Restrictions:
This is a copyrighted book.

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