Analyzing Media Messages: Using Quantitative Content Analysis in Research (4) (Lea's Communication Ser.)

By: Daniel Riff and Stephen Lacy and Frederick Fico and Brendan Watson

Sign Up Now! Already a Member? Log In
You must be logged into Bookshare to access this title. Learn about membership options, or view our freely available titles.

Synopsis: Analyzing Media Messages, Fourth Edition provides a comprehensive guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instructions on designing a content analysis study; and explores in depth several recurring questions that arise in such areas as measurement, sampling, reliability, data analysis, and the use of digital technology in the content analysis process. The fourth edition maintains the concise, accessible approach of the first three editions while offering updated discussions and examples. It examines in greater detail the use of computers to analyze content and how that process varies from human coding of content, incorporating more literature about technology and content analysis throughout. Updated topics include sampling in the digital age, computerized content analysis as practiced today, and incorporating social media in content analysis. Each chapter contains useful objectives and chapter summaries to cement core concepts.

Book Quality:: Publisher Quality
ISBN-13:: 9780429875168
Related ISBNs:: 9780429464287, 9781138613973, 9781138613973, 9781138613980, 9781138613980
Publisher:: Taylor and Francis
Date of Addition:: 03/15/19
Copyrighted By:: Taylor
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Language Arts, Communication
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.