Typography and Motion Graphics: The 'reading-image' (Routledge Studies In Media Theory And Practice Ser.)
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- Synopsis
- In his latest book, Michael Betancourt explores the nature and role of typography in motion graphics as a way to consider its distinction from static design, using the concept of the ‘reading-image’ to model the ways that motion typography dramatizes the process of reading and audience recognition of language on-screen. Using both classic and contemporary title sequences—including The Man With the Golden Arm (1955), Alien (1979), Flubber (1998), Six Feet Under (2001), The Number 23 (2007) and Scott Pilgrim vs. The World (2010)—Betancourt develops an argument about what distinguishes motion graphics from graphic design. Moving beyond title sequences, Betancourt also analyzes moving or kinetic typography in logo designs, commercials, film trailers, and information graphics, offering a striking theoretical model for understanding typography in media.
- Copyright:
- 2019
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9780429627835
- Related ISBNs:
- 9780367029302, 9780367029289, 9780367029289
- Publisher:
- Taylor and Francis
- Date of Addition:
- 04/11/19
- Copyrighted By:
- Michael Betancourt
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- History, Entertainment, Nonfiction, Art and Architecture
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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