The Routledge Companion to Critical Marketing (Routledge Companions in Business, Management and Accounting)
By: and and and
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- Synopsis
- The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world’s leading scholars and rising stars collaborate here to provide a survey of this lively subdiscipline. In doing so they demonstrate how a critical approach yields an enriched understanding of marketing theory and practice, its role in society, and its relationship with consumers themselves. It is the first attempt to capture the state of Critical Marketing research in many years. As such, this seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.
- Copyright:
- 2018
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781317247289
- Related ISBNs:
- 9781315630526, 9781138641402, 9781138641402
- Publisher:
- Taylor and Francis
- Date of Addition:
- 04/14/19
- Copyrighted By:
- selection and editorial matter, Mark Tadajewski, Matthew Higgins, Janice Denegri-Knott, and Rohit Varman
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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- by Mark Tadajewski
- by Matthew Higgins
- by Janice Denegri-Knott
- by Rohit Varman
- in Nonfiction
- in Business and Finance