Corporate Social Responsibility, Public Relations and Community Engagement: Emerging Perspectives from South East Asia (Routledge New Directions in PR & Communication Research)

Synopsis

Diverse in economic development, political and mass media systems, the countries in Southeast Asia cast a unique light on the parallels between development-cum-participative communication and corporate social responsibility. In our globalized environments, knowledge of power, culture and the colonial histories that influence and shape business and governance practices are increasingly important. Focusing on six countries—Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam—the book discusses how public relations (PR) and corporate social responsibility (CSR) discourse are constructed, interpreted, communicated and enacted in this diverse emerging region. By connecting the disparate disciplines of participatory and development communication with PR and CSR discourse, this innovative text explores the tensions between concepts of modernity and traditional values and their role in engendering creativity, compliance or resistance. This book will be of interest to researchers, educators and advanced students in the fields of public relations, communication, corporate social responsibility, corporate communications and Southeast Asia studies.

Copyright:

2019

Book Details

Book Quality:

Publisher Quality

ISBN-13:

9781317561644

Related ISBNs:

9781315734668, 9781138838123, 9781138838123

Publisher:

Taylor and Francis

Date of Addition:

04/15/19

Copyrighted By:

Marianne D. Sison, Zeny Sarabia-Panol

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

Nonfiction, Outdoors and Nature, Business and Finance, Language Arts, Earth Sciences, Communication, Politics and Government

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.