Public Relations in the Gulf Cooperation Council Countries: An Arab Perspective (Routledge New Directions in PR & Communication Research)

By: and

Sign Up Now! Already a Member? Log In
You must be logged into Bookshare to access this title. Learn about membership options, or view our freely available titles.

Synopsis
The Arab world has engaged in public relations for thousands of years, and the public relations literature provides multiple examples extending from ancient times. However, modern public relations is much more vaguely defined. This is partly because the research surrounding public relations practice in the Middle East remains sparse, especially in the Gulf Cooperation Council (GCC) countries.

This book presents a clear picture of contemporary PR practice in this region, providing a background on the evolution of public relations in each GCC country. It shows how environmental factors (historical, cultural, socio-political, and economic) influence practice in the region. It also contributes to public relations scholarship, education, and practice worldwide by providing new perspectives to those unfamiliar with its practice in this region.

This book will benefit scholars and practitioners alike through its informed analysis of the strengths and weaknesses of practice in the GCC countries, as well as being of great benefit to the development of professional practice in the region.

Copyright:
2019

Book Details

Book Quality:
Publisher Quality
Book Size:
152 Pages
ISBN-13:
9781351064965
Related ISBNs:
9781351064989, 9781138479708
Publisher:
Taylor and Francis
Date of Addition:
Copyrighted By:
Talal M. Almutairi and Dean Kruckeberg
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Religion and Spirituality, Business and Finance, Social Studies, Language Arts, Communication, Politics and Government
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.
Edited by:
Talal M Almutairi
Edited by:
Dean Kruckeberg

Reviews

No Rating Yet