Affected Labour in a Café Culture: The Atmospheres and Economics of 'Hip' Melbourne (Routledge Research in Culture, Space and Identity)

By: Alexia Cameron

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Synopsis: What does it mean to work in the ‘hip’ postmodern economy? This book develops the concept of ‘affected labour’ within Melbourne, Australia. Through the lens of café and bar culture, the book provides an ethnographic investigation into the ways that affect arises, circulates, sticks and dissipates over the course of everyday encounters. The dynamics and atmospheres of affective labour among those working in the hospitality-oriented environments are unfolded. Service work is rooted in the notion that labour is ‘performed’ by an exhausted worker for a demanding customer. This book goes beyond this idea by describing the way not only consumers are moved by the experience and seduced by the atmosphere, but more pressingly workers and employers. This book reveals the ways in which workers themselves are capitalised on by being affected pleasurably in the moment, fuelling an economy of short-term desires in which ‘affected labourers’ are manipulated.