Social Entrepreneurship for Development: A business model

By: Margaret Brindle and Ron Layton

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Synopsis: This book presents a fresh approach to poverty alleviation by bridging the fields of international development and social entrepreneurship. The authors present a six-step model for developing an IP business positioning strategy that allows developing country producers to position themselves better as owners of retail brands in foreign market countries. Readers will learn how producers can control the supply　chain, including distribution to retail stores. Focusing on Africa and least developed countries (LDCs), the authors demonstrate methods of utilizing intellectual property tools, producer ownership, market positioning, and branding for lucrative outcomes. Extensive research provides readers with a thorough understanding of what it means to work smarter in a developing business, while a rich set of international cases offers insight into the practical applications of brand positioning, trademarks, and licenses. With a dozen online workbooks to outline methodology, skills, tools, and case studies, Social Entrepreneurship for Development will be a valuable resource for any student of social entrepreneurship or international development.

Book Quality:: Publisher Quality
ISBN-13:: 9781317295983
Related ISBNs:: 9781315646763, 9781138181786, 9781138181786, 9781138181779, 9781138181779
Publisher:: Taylor and Francis
Date of Addition:: 04/21/19
Copyrighted By:: Taylor
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Business and Finance, Earth Sciences
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.