Marketing Hope: Get-Rich-Quick Schemes in Siberia
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- Synopsis
- Multilevel marketing and pyramid schemes promote the idea that participants can easily become rich. These popular economies turn ordinary people into advocates of their interests and missionaries of the American Dream. Marketing Hope looks at how different types of get-rich-quick schemes manifest themselves in a Siberian town. By focusing on their social dynamics, Leonie Schiffauer provides insights into how capitalist logic is learned and negotiated, and how it affects local realities in a post-Soviet environment.
- Copyright:
- 2019
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781789200133
- Related ISBNs:
- 9781789200126
- Publisher:
- Berghahn Books, Incorporated
- Date of Addition:
- 05/01/19
- Copyrighted By:
- Leonie Schiffauer
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Social Studies, Sociology
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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- by Leonie Schiffauer
- in Nonfiction
- in Business and Finance
- in Social Studies
- in Sociology