Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity: Reputation, Brand, and Identity

By: Diana Ingenhoff and Candace White and Alexander Buhmann and Spiro Kiousis

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Synopsis: Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political science. This volume provides an overview of current scholarship, places related research interests across disciplines in a common context,　and illustrates connections among the constructs. Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions, this volume aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputation, brand, and identity.

Book Quality:: Publisher Quality
ISBN-13:: 9781351984423
Related ISBNs:: 9781315271224, 9781138281356, 9781138281356, 9781138281349, 9781138281349
Publisher:: Taylor and Francis
Date of Addition:: 05/01/19
Copyrighted By:: Taylor
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Language Arts, Communication
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.