KITEA (F): Expanding in Africa
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- Synopsis
- The case opens in 2018 after KITEA has recorded two years of double-digit sales growth following IKEA's entry into the Moroccan market. It then traces the factors that contributed to KITEA' success and that led Tana Africa Capital Limited to acquire a minority stake in the company. In February 2018, following the acquisition, the partners announced plans to create a presence in North and West African countries through KITEA's stores. The case asks whether, after a number of frightening years, KITEA was ready to expand internationally to Sub-Saharan Africa, and if so, what the optimal structure and pace for this expansion should be.
- Copyright:
- 2019
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 05/25/19
- Copyrighted By:
- HBS
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.