Designing Brand Identity: An Essential Guide for the Whole Branding Team (Fourth Edition)
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- Synopsis
-
A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand
From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.
- Copyright:
- 2013
Book Details
- Book Quality:
- Excellent
- Book Size:
- 336 Pages
- ISBN-13:
- 9781118099209
- Publisher:
- John Wiley & Sons, Ltd.
- Date of Addition:
- 05/30/19
- Copyrighted By:
- Alina Wheeler
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Art and Architecture, Business and Finance
- Submitted By:
- Daproim Africa
- Proofread By:
- Daproim Africa
- Usage Restrictions:
- This is a copyrighted book.