Eurasian Business Perspectives: Proceedings of the 24th Eurasia Business and Economics Society Conference (1st ed. 2019) (Eurasian Studies in Business and Economics: 11/2)

By: Mehmet Huseyin Bilgin and Hakan Danis and Ender Demir and Ugur Can

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Synopsis: This volume of Eurasian Studies in Business and Economics includes selected papers from the 24th Eurasia Business and Economics Society (EBES) Conference, held in Bangkok. The theoretical and empirical papers gathered here cover diverse areas of business and management from different geographic regions; yet the main focus is on the latest findings on evolving marketing methods, analytics, communication standards, and their effects on customer value and engagement. The volume also includes related studies that analyze sustainable consumer behavior, and business strategy-related topics such as cross-border restructuring, quality management standards, and the internationalization of SMEs.

Book Quality:: Publisher Quality
ISBN-13:: 9783030186524
Related ISBNs:: 9783030186517
Publisher:: Springer International Publishing
Date of Addition:: 06/07/19
Copyrighted By:: Springer
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Business and Finance, Psychology, Law, Legal Issues and Ethics, Sociology
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.