Twenty Ads That Shook The World: The Century's Most Groundbreaking Advertising and How It Changed Us All
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- Synopsis
- James Twitchell takes an in-depth look at the ads and ad campaigns-—and their creators—-that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum’s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike’s “Just Do It,” Clairol’s “Does She or Doesn’t She?,” Leo Burnett’s invention of the Marlboro Man, Revlon’s Charlie Girl, Coke’s re-creation of Santa Claus, Absolut and the art world—-these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over.
- Copyright:
- 2002
Book Details
- Book Quality:
- Excellent
- Book Size:
- 231 Pages
- ISBN-13:
- 9780609807231
- Publisher:
- Crown Publishing Group
- Date of Addition:
- 11/20/10
- Copyrighted By:
- James B. Twitchell
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- History, Nonfiction, Business and Finance
- Submitted By:
- Carrie Karnos
- Proofread By:
- N/A
- Usage Restrictions:
- This is a copyrighted book.