Global Marketing Management (Seventh Edition)

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Synopsis
The role of a textbook is not only to describe today's realities but also to extrapolate from them on how the future will unfold. After all, that is how marketing executives have to act and make correct decisions based on the facts they have gathered.

Today's realities are a serendipitous product of past realities, and the future will be an uncharted course of events lying ahead of us. We constantly strive to help you better understand state-of-the-art marketing practices on a global basis with relevant historical background, current marketing environments, and logical explanations based on a massive amount of knowledge generated by marketing executives as well as by academic researchers from around the world.

Therefore, the seventh edition of our book continues to build on four major changes that have taken place in the past decade or so.

Copyright:
2017

Book Details

Book Quality:
Excellent
Book Size:
700 Pages
ISBN-13:
9781119398332
Publisher:
John Wiley & Sons, Limited
Date of Addition:
Copyrighted By:
John Wiley & Sons. Inc.
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance
Submitted By:
Daproim Africa
Proofread By:
Daproim Africa
Usage Restrictions:
This is a copyrighted book.

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