Alphabet: The Becoming of Google (Global Media Giants)

By: Micky Lee

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Synopsis: Google is synonymous with searching, but in this innovative new research volume, Micky Lee explores how the Alphabet Corporation, now the parent company of Google, is more than just a search engine. Using a political economic approach, Lee draws on the concept of networks to investigate the growth of this key media player. The establishment of the parent company, Alphabet, shows the company is expanding to other industries from equity investment to self-driving cars. This book first examines this history of expansion, before delving into the economic, political, and cultural profiles of the corporation. Lee ultimately finds that what makes Google powerful is not one genius idea, but rather networks of people, places, and capital. Alphabet: The Becoming of Google is a compelling dive into the sometimes inscrutable world of Google, ideal for students, scholars, and researchers interested in the fields of digital media studies, the politics and economies of online media, and the history of the internet.

Book Quality:: Publisher Quality
Book Size:: 118 Pages
ISBN-13:: 9780429516085
Related ISBNs:: 9780429242939, 9780367197346, 9780367197346
Publisher:: Taylor and Francis
Date of Addition:: 07/05/19
Copyrighted By:: Taylor and Francis
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Computers and Internet, Social Studies, Communication, Politics and Government
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.