The Complete Guide to Book Marketing
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- Synopsis
- Cole, a longtime marketing consultant and previously marketing director of Nolo Press, explains why this is, and what authors, publishers, and self-publishers can do to make works stand out in the crowded marketplace. The revised edition includes low-risk strategies for book marketing in a tight economy (such as marketing reprints and backlist titles), discusses strategies for breaking into the education market, and looks at e-book marketing and print-on-demand.
- Copyright:
- 2003
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781581157116
- Related ISBNs:
- 9781581155204, 9781581153224, 9781581150285
- Publisher:
- Allworth Press
- Date of Addition:
- 12/04/10
- Copyrighted By:
- David Cole
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Language Arts, Communication
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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