Adding Value: Brands and Marketing in Food and Drink (Routledge Library Editions: Marketing)
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- Synopsis
- An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.
- Copyright:
- 2014
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781317643814
- Related ISBNs:
- 9781315760988, 9781138793668, 9781138793668, 9781138965935, 9781138965935
- Publisher:
- Taylor and Francis
- Date of Addition:
- 07/22/19
- Copyrighted By:
- Geoffrey Jones, Nicholas J. Morgan
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Geoffrey G. Jones
- Edited by:
- Nicholas J. Morgan