Tourism Marketing and Management in the Caribbean (Routledge Library Editions: Marketing)

By: Dennis J. Gayle and Jonathan N. Goodrich

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Synopsis: The Caribbean now has one of the largest regional tourism industries in the world amongst developing countries. When originally published this volume was the first to provide a comprehensive discussion of tourism in this part of the world. It begins with an overview of the industry and then examines aspect of tourism marketing and management on a region-by-region basis, covering the Bahamas, Jamaica, Barbados, St Lucia, Trinidad and Tobago, Guyana and Cuba. Detailed analysis follows of sectors within the industry, such as heritage and health care, with central issues such as the intense competition between the cruise ship and hotel industries being highlighted. Discussion of the impact of US and EU policies on Caribbean tourism provides an important international perspective. Throughout, the focus is on the contribution of the regional tourism industry to Caribbean economic growth and development.

Book Quality:: Publisher Quality
ISBN-13:: 9781317663126
Related ISBNs:: 9781315767338, 9781138985780, 9781138985780, 9781138786332, 9781138786332
Publisher:: Taylor and Francis
Date of Addition:: 07/23/19
Copyrighted By:: Dennis J. Gayle and Jonathan N. Goodrich.
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Travel, Business and Finance
Grade Levels:: College Freshman
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.
Edited by:: Dennis J. Gayle
Edited by:: Jonathan N. Goodrich