The Deviant's Advantage: How Fringe Ideas Create Mass Markets
By: and
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- Synopsis
- Business consultants Mathews and Wacker argue that all new ideas are seen as deviant at their beginnings. They suggest that there is a linear process by which deviant ideas enter the mainstream and that by analyzing that process entrepreneurs can take advantage of profit-making opportunities that others might miss. They sprinkle their advice with pop-cultural references. Annotation c. Book News, Inc., Portland, OR (booknews.com)
- Copyright:
- 2002
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781400047291
- Related ISBNs:
- 9781409006206, 9780712661027, 9781400050000
- Publisher:
- Crown Business
- Date of Addition:
- 12/10/10
- Copyrighted By:
- Watts Wacker, Ryan Mathews
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.