The Next Big Thing is Really Small

By: Jack Uldrich and Deb Newberry

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Synopsis: What does nanotechnology have to do with your business? Plenty. If you don't believe it, go ahead and wait for the nanotech era to arrive. But don't be surprised when other forward-thinking companies get a head-start. Nanotechnology means that we can design and build materials from the ground up, atom by atom, to exact design specifications. If Levi's came to dominate the jeans market because they used nanostructured materials that have a softer feel than cotton, won't wrinkles, and can prevent stains, what happens to the denim sector? What about the local dry cleaner and laundry detergent makers?Uldrich and Newberry teach readers how to think strategically about nanotechnology and how to apply this newfound knowledge to make wise and profitable investment decisions. They will chronicle the factors driving nanotechnology's rapid developments and detail the events, forces and people who will usher in the next revolutions.