The Big Red Fez: How to Make Any Web Site Better
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- Synopsis
- YOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS. According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the "Back" button. In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work. Packed with his inimitable wisdom and compelling hands-on applications, The Big Red Fez is a must-have tool for anyone working on the web.
- Copyright:
- 2002
Book Details
- Book Quality:
- Excellent
- Book Size:
- 111 Pages
- ISBN-13:
- 9780743227902
- Publisher:
- Simon & Schuster
- Date of Addition:
- 12/31/10
- Copyrighted By:
- Do You Zoom, Inc
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Self-Help, Computers and Internet, Business and Finance
- Submitted By:
- 170
- Proofread By:
- 170
- Usage Restrictions:
- This is a copyrighted book.
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- by Seth Godin
- in Nonfiction
- in Self-Help
- in Computers and Internet
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