Strategic Management in Tourism (CABI Tourism Texts)

By: Alejandro Pérez-Ferrant and Professor Alfonso Vargas-Sánchez and Anne-Mette Hjalager and Brent Ritchie and Dawn Gibson and Eduardo Parra-López and Geoff Southern and James Wilson and Jithendran Kokkamikal and José Alberto Martínez-González and Kanes Rajah and Kun-Huang Huarng and Larry Dwyer and Luiz Moutinho and María Moral-Moral and Mercedes Melchior-Navarro and Professor Noel Scott and Rafael Alberto Pérez and Ronnie Ballantyne and S. F. Witt and Scott McCabe and Shirley Rate and Tiffany Hui-Kuang Yu and Vanessa Yanes-Estévez and Yawei Jiang and Yvette Reisinger

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Synopsis: This comprehensive textbook has, at its core, the importance of linking strategic thinking with action in the management of tourism. It provides an analytical evaluation of the most important global trends, as well as an analysis of the impact of crucial environmental issues and their implications. Fully updated throughout, this new edition: -Covers forecasting, functional management and strategic planning; -Includes extra chapters to incorporate a wider spread of important topics such as sustainability, authenticity and crisis management; -Contains pedagogical features throughout, such as learning objectives, questions and case studies to aid understanding Now in its third edition, and reviewing the major factors affecting international tourism management, this well-established student resource provides an essential overview of strategic management for students and professionals in the tourism sector.