Creating Experience Value in Tourism

By: Professor Levent Altinay and Lidia Andrades Caldito and Peter Björk and Prakash Chathoth and Tove I. Dahl and Frederic Dimanche and Tor Korneliussen and Young-Souk Lee and Vincent Magnini and Line Mathisen and Lena Mossberg and Bruce Prideaux and Haywantee Ramkissoon and M. Joseph Sirgy and Xiaojuan Yu and Dr Eric Chan and Dr Dong-Jin Lee and Dr Grace B Yu and Dr Monica Hanefors and Ann Heidi Hansen and Dr Robert Harrington and Dr Fevzi Okumus and Kay Roach and Professor Zvi Schwartz and Dr Gerardo R Ungson

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Synopsis: Research delivers a multitude of approaches to value creation, represented here as a set of definitions, perspectives and interpretations of how tourists, as customers, create value alone and with others. Now updated throughout, Creating Experience Value in Tourism, 2nd Edition provides a clarification of these approaches as well as a practical translation as to how they can work within industry. Including a framework to distinguish among key resources or antecedents of customer value, this new edition: - Introduces the concept of co-creation of value in the tourist experience, looking at the definitions, structures and models available; - Provides a new chapter addressing value creation and resource configuration; - Considers consumer behaviour and factors affecting value creation from both physiological and psychological perspectives; - Introduces a new full colour internal design to aid understanding. Concluding with a summary of the areas for future research, this is a key resource for researchers, particularly those interested in experience value and co-creation, as well as a useful read for students of tourism and related industries.