Communication Research Measures III: A Sourcebook (Routledge Communication Series)

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Synopsis
Building on the measures included in the original 1994 volume and subsequent 2009 volume, Communication Research Measures III: A Sourcebook extends its coverage of measurement issues and trends across the entire communication discipline. Volume III features entirely new content and offers an assessment of new measures in mass, interpersonal, instructional, group, organizational, family, health, and intercultural communication and highlights work in emergent subdisciplines in communication, including social media and new communication technologies, sports communication, and public relations. The “best of the best” from 2009 through today, the profiled research measures in Volume III serve as models for future scale development and constitute the main tools that researchers can use for self-administered measurement of people’s attitudes, conceptions of themselves, and perceptions of others. This book is ideal for undergraduate and graduate courses that emphasize quantitative research methods, measurement, and/or survey design across communication studies disciplines.
Copyright:
2020

Book Details

Book Quality:
Publisher Quality
Book Size:
528 Pages
ISBN-13:
9781351397131
Related ISBNs:
9780203730188, 9781138304413, 9781138304413, 9781138304406, 9781138304406
Publisher:
Taylor and Francis
Date of Addition:
Copyrighted By:
Taylor and Francis
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Language Arts, Communication
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.
Edited by:
Elizabeth E. Graham
Edited by:
Joseph P. Mazer

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