Growing Business Innovation: Creating, Marketing And Monetising Ip

By: Jonathan Reuvid

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Synopsis: Innovation is the lifeblood of a growing businesses. Traditionally it means ‘a new idea, device, technique or method’ but increasingly it is now also referred to ideas that provide better solutions, meet the needs or even provide the answers to something not yet a problem. This book address areas such as collaboration, challenges for large and small organisations, measuring innovation and getting a return on your investment. It provides answers to questions such as, can you teach innovation? What are the different types of business model for innovation? Growing Business Innovation address areas such as collaboration, challenges for large and small organisations, measuring innovation and getting a return on your investment. No matter what stage, innovation needs nurturing and this book will act as an invaluable guide with support and advice from authors who are themselves innovators. It provides answers to questions such as:Can you teach innovation? What are the different types of business model for innovation? Are there support services? Challenges for businesses Collaborate and protecting your IPAI as a spur to innovation Adapting your business to new thoughts, products and processesGetting a return on your investment