Lightning in a Bottle: The Proven System to Create New Ideas and Products That Work
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- Synopsis
- Lightning in a Bottle presents a simple seven-step system for creating ideas that work--one that improves new-product success rates from the standard one in 10 to one in two or better. Lightning in a Bottle also explains the top 10 reasons ideas fail, plus the dirty secrets of the research world, such as: -Why focus groups don't work for new products; -How market segmentation is often a sham; -Why brainstorming in not effective in creating great new products. In the tradition of Execution and Good to Great, Lightning in a Bottle is the new must-have guide for business leaders.
- Copyright:
- 2007
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781402234606
- Related ISBNs:
- 9781402207341, 9781402210327, 9781402216954
- Publisher:
- Sourcebooks, Inc.
- Date of Addition:
- 02/02/11
- Copyrighted By:
- David Minter Michael Reid
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.