International and Cross-Cultural Business Research

By: and and

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Synopsis
Lecturers/Instructors - Request a free digital inspection copy here Successfully combining cross-cultural management and business research methods, this team of international authors provide much-needed coverage of the implications that should be considered when undertaking research across different cultures. Through the implementation of methodological pluralism, the book investigates the various cultural influences that affect business theories and practices across the world, particularly the specific management styles, behavioural standards and consumer attitudes that exist in developing nations. Examples and theoretical understanding as well as vignettes, diagrams and figures are used to illustrate these key considerations, including: Language and the role of the dominant culture Design and implementation Methodological issues Strategies for improving its relevance within international business. Ideal for students, researchers and practitioners looking to do business research in an international or cross-cultural context.
Copyright:
2017

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9781526414397
Related ISBNs:
9781446230329, 9781526414403, 9781526414410, 9781473975897, 9781473975880
Publisher:
SAGE Publications
Date of Addition:
Copyrighted By:
Jean-Claude Usunier, Hester van Herk and Julie Anne Lee, 2
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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