User Experience Is Brand Experience: The Psychology Behind Successful Digital Products and Services (1st ed. 2020) (Management for Professionals)

By: and and and and

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Synopsis
This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention. In this regard, it is important to consider the uniqueness of each brand and its identity so as to design pleasurable and high-quality user experiences. Combining insights from science and practice, the authors present a strategy for using interaction patterns, visual appearance, and animations to validate the actual brand values that are experienced by users while interacting with a digital product. Further, they introduce a 'UX identity scale' by assigning brand values to UX related psychological needs. The method applied is subsequently backed by theoretical concepts and illustrated with practical examples and case studies on real-world mobile applications.
Copyright:
2020

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9783030298685
Related ISBNs:
9783030298678
Publisher:
Springer International Publishing
Date of Addition:
Copyrighted By:
Springer
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Computers and Internet, Business and Finance, Psychology
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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