Interview

By: Claudia Dreifus

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Synopsis: The interview is the DNA of journalism, the nucleus from which all life flows. Newspaper and magazine writers draw vital information, and sometimes inspiration, from government documents or corporate memos. These days, many journalists are chained to their computers, surfing the Internet for material. But it's all lifeless data without an interview, without going out to learn what real people think. Even if the reporter does nothing more than put a quick clarifying question to an expert on the phone, he is conducting an interview. And how he has thought out that question and worded it can spell the difference between producing something people will want to read or toss aside.