Radio's Second Century: Past, Present, and Future Perspectives

By: John Allen Hendricks and Bruce Mims and Lu Wu and Daniel Riffe and Laith Zuraikat and Joseph R. Blaney and David Crider and Rachel Sussman-Wander Kaplan and John F. Barber and Emily W. Easton and Mark Ward and John Mark Dempsey and Anjuli Joshi Brekke and Anne F. MacLennan and Brad Clark and Archie McLean and Michael Nevradakis and Simon Order

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Synopsis: One of the first books to examine the status of broadcasting on its one hundredth anniversary, Radio’s Second Century investigates both vanguard and perennial topics relevant to radio’s past, present, and future. As the radio industry enters its second century of existence, it continues to be a dominant mass medium with almost total listenership saturation despite rapid technological advancements that provide alternatives for consumers. Lasting influences such as on-air personalities, audience behavior, fan relationships, and localism are analyzed as well as contemporary issues including social and digital media. Other essays examine the regulatory concerns that continue to exist for public radio, commercial radio, and community radio, and discuss the hindrances and challenges posed by government regulation with an emphasis on both American and international perspectives. Radio’s impact on cultural hegemony through creative programming content in the areas of religion, ethnic inclusivity, and gender parity is also explored. Taken together, this volume compromises a meaningful insight into the broadcast industry’s continuing power to inform and entertain listeners around the world via its oldest mass medium--radio.

Book Quality:: Publisher Quality
ISBN-13:: 9780813598482
Related ISBNs:: 9780813598475, 9780813598468
Publisher:: Rutgers University Press
Date of Addition:: 03/13/20
Copyrighted By:: Rutgers University Press
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: History, Entertainment, Nonfiction, Art and Architecture, Business and Finance, Social Studies, Communication
Grade Levels:: College Freshman
Reading Age:: 18 and up
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.
Edited by:: John Allen Hendricks
Foreword by:: Michael Brown