The Aging Consumer: Perspectives From Psychology and Economics (Marketing and Consumer Psychology Series)

By: Norbert Schwarz and Aimee Drolet and Carolyn Yoon

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Synopsis: At present, about 45 million Americans are over the age of 65, and by 2020, one out of every six Americans will be 65 or older. These statistics are reflective of a worldwide phenomenon in developing and developed countries alike unrivalled since the Industrial Revolution. This edited volume, written by experts in many fields, examines the economic and psychological research on how aging consumers behave, make decisions, and choose in the marketplace. The book takes stock of what is known, identifies gaps and open questions, and outlines an agenda for future research. It covers topics from the individual to the societal level of analysis.

Book Quality:: Publisher Quality
ISBN-13:: 9781136980176
Related ISBNs:: 9780203852941, 9781848728110, 9781848728110, 9781848728103, 9781848728103
Publisher:: Taylor and Francis
Date of Addition:: 03/22/20
Copyrighted By:: Taylor & Francis
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Business and Finance, Psychology, Sociology
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.
Edited by:: Aimee Drolet
Edited by:: Norbert Schwarz
Edited by:: Carolyn Yoon