Advances in Tourism Destination Marketing: Managing Networks (Advances in Tourism)

By: Metin Kozak and Juergen Gnoth and Luisa L. A Andreu

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Synopsis: This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist), public and private tourism organisations and the social and physical environment can effectively communicate and co operate together at a profit for each. Advances in Destination Marketing offers a comprehensive review of a wide range of aspects related to marketing tourism products including networks in destinations, consumer experiences in destinations, destination branding, destination image, events in destinations and destination tourism products. Throughout the book a network analysis perspective is applied to offer alternative solutions of how each system can share network knowledge and system knowledge so profits can be created effectively and maximised. The exploration of new topics such as Destination Networks and Destination Branding as well as original international empirical research and case studies from well known researchers in the area, provides new thinking on Marketing Tourism Destinations. The relevance of the arguments and the salient conclusions are valuable in the study of an ever dynamic and burgeoning industry. This stimulating volume will be of interest to higher level students, academics, researchers within Tourism and practitioners in the industry.

Book Quality:: Publisher Quality
ISBN-13:: 9781135218904
Related ISBNs:: 9780203874127, 9780415492386, 9780415492386, 9781138880627, 9781138880627
Publisher:: Taylor and Francis
Date of Addition:: 03/22/20
Copyrighted By:: Selection and editorial matter, Metin Kozak, Juergen Gnoth and Luisa Andreu
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Travel, Business and Finance
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.
Edited by:: Metin Kozak
Edited by:: Juergen Gnoth
Edited by:: Luisa L.A Andreu