Handbook of Tourist Behavior: Theory & Practice (Routledge Advances in Tourism)

By: Metin Kozak and Alain Decrop

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Synopsis: In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. Choosing, buying and consuming tourism/travel products and services includes a range of psycho-social processes and a number of personal and environmental influences that researchers and managers should take into account. This book provides an overview of such processes and influences and explains the basic concepts and theories that underlie tourist decision-making and behavior. It also incorporates a number of cases studies in order to aid readers to better appraise the application of those concepts and theories. The Handbook of Tourist Behavior will be of significant interest to researchers and students in tourism, leisure, marketing and psychology, and also to practitioners in the tourism industry.

Book Quality:: Publisher Quality
Book Size:: 268 Pages
ISBN-13:: 9781135849115
Related ISBNs:: 9780203881804, 9780415993609, 9780415993609, 9780415542814, 9780415542814
Publisher:: Taylor and Francis
Date of Addition:: 04/28/20
Copyrighted By:: Taylor and Francis
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Travel, Business and Finance, Sociology
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.
Edited by:: Metin Kozak
Edited by:: Alain Decrop