Learning From Winners: How the ARF Ogilvy Award Winners Use Market Research to Create Advertising Success
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- Synopsis
- This book demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on the market and on the people, employees, partners, retailers and customers. Readers of this book will experience how brand managers and their agencies use the right research to drive new brand in
- Copyright:
- 2008
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 200 Pages
- ISBN-13:
- 9781136676765
- Related ISBNs:
- 9780203809655, 9780429235153, 9780805856545, 9780805856538
- Publisher:
- Taylor and Francis
- Date of Addition:
- 03/16/21
- Copyrighted By:
- The Advertising Research Foundation
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Psychology, Sociology
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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