The Future of Excellence in Public Relations and Communication Management: Challenges for the Next Generation (Routledge Communication Series)

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Synopsis
The Future of Excellence in Public Relations and Communication Management brings together an outstanding group of public relations scholars and practitioners to consider the indelible theory building in public relations of James E. Grunig and Larissa A. Grunig, who with David M. Dozier, produced the 1992 IABC Excellence Study, a benchmark body of work examining best practices in the public relations field. In this assembled collection, editor Elizabeth L. Toth and the contributors show how and in what ways the theories of the Excellence Study have developed and changed. They present research that advances excellence theories, adds new dimensions and directions to the excellence theories, and shows how the excellence study has moved on to a global stage. Toth and her colleagues challenge future researchers to continue the theory-building that will lead to understand how strategic public relations management contributes to organizations and society. Public relations and communication management scholars, in addition to practitioners and graduate students studying these areas, will benefit immensely from the work included here.
Copyright:
1992

Book Details

Book Quality:
Publisher Quality
Book Size:
656 Pages
ISBN-13:
9781135250683
Related ISBNs:
9781410613967, 9780805855951, 9780805855951, 9780805855968, 9780805855968
Publisher:
Taylor and Francis
Date of Addition:
Copyrighted By:
Taylor and Francis
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance, Social Studies, Language Arts, Communication
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.
Edited by:
Elizabeth L. Toth

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