Thank You for Arguing, Fourth Edition (Revised and Updated): What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion

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Synopsis
The definitive guide to getting your way, revised and updated with new material on writing, speaking, framing, and other key tools for arguing more powerfully &“Cross Cicero with David Letterman and you get Jay Heinrichs.&”—Joseph Ellis, Pulitzer Prize–winning author of The Quartet and American Sphinx Now in its fourth edition, Jay Heinrichs&’s Thank You for Arguing is your master class in the art of persuasion, taught by history&’s greatest professors, ranging from Queen Victoria and Winston Churchill to Homer Simpson and Barack Obama. Filled with time-tested secrets for emerging victorious from any dispute, including Cicero&’s three-step strategy for inspiring action and Honest Abe&’s Shameless Trick for lowering an audience&’s expectations, this fascinating book also includes an assortment of persuasion tips, such as: • The Chandler Bing Adjustment: Match your argument to your audience (that is, persuasion is not about you).• The Belushi Paradigm: Before people will follow you, they have to consider you worth following. • The Yoda Technique: Transform a banal idiom by switching the words around. Additionally, Heinrichs considers the dark arts of persuasion, such as politicians&’ use of coded language to appeal to specific groups. His sage guide has been fully updated to address our culture of &“fake news&” and political polarization. Whether you&’re a lover of language books or just want to win more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Warm, witty, and truly enlightening, it not only teaches you how to identify a paraleipsis when you hear it but also how to wield such persuasive weapons the next time you really, really need to get your way. This expanded edition also includes a new chapter on how to reset your audience&’s priorities, as well as new and improved ArgueLab games to hone your skills.
Copyright:
2020

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9780593237397
Related ISBNs:
9780593237380
Publisher:
Crown
Date of Addition:
Copyrighted By:
Jay Heinrichs
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Self-Help, Business and Finance, Language Arts, Communication
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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