McQuail’s Media and Mass Communication Theory (Seventh Edition)
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- Synopsis
- Now in its seventh edition, this landmark text continues to define the field of media and mass communication research, offering a uniquely detailed, broad, and balanced guide. It maintains the narrative into the world of pervasive, ubiquitous, mobile, social and always-online media that we live in today. New to this edition: • Examples are now integrated within each chapter around politics and the public sphere, as popular culture and politics become more regularly intertwined. • An increased focus on conceptualizing &‘mass&’ media and communication and media theory in an age of big data, such as algorithmic culture, AI, platform economies, streaming, and mass self-communication. • Further discussion of what we want and expect of media and society in all chapters. • New and revised material, including a new chapter &“A Canon of Media Effects&”, bringing together Social-Cultural Effects & News, Public Opinion and Political Communication, helping the reader to rethink and reframe the whole idea of media effects and influence. A vitally important for all students of Media and Mass Communication in the 21st century.
- Copyright:
- 2020
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781473943544
- Related ISBNs:
- 9781446244029, 9781473943551, 9781473924550, 9781473902510, 9781473902503
- Publisher:
- SAGE Publications
- Date of Addition:
- 04/25/20
- Copyrighted By:
- Mark Deuze and Denis McQuail
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Language Arts, Communication
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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- by Professor Denis McQuail
- by Mark Deuze
- in Nonfiction
- in Language Arts
- in Communication