The Next Frontier of Restaurant Management: Harnessing Data to Improve Guest Service and Enhance the Employee Experience (Cornell Hospitality Management: Best Practices)

Synopsis

The Next Frontier of Restaurant Management brings together the latest research in hospitality studies to offer students, hospitality executives, and restaurant managers the best practices for restaurant success. Alex M. Susskind and Mark Maynard draw on their experiences as a hospitality educator and a restaurant industry leader, respectively, to guide readers through innovative articles that address specific aspects of restaurant management:* Creating and preserving a healthy company culture* Developing and upholding standards of service* Successfully navigating guest complaints to promote loyalty* Creating a desirable (and profitable) ambiance* Harnessing technology to improve guest and employee experiences* Mentoring employeesMaynard and Susskind detail the implementation of effective customer management and staff training, design elements such as seating and lighting, the innovative use of data to improve the guest experience, and both consumer-oriented and operation-based technologies. They conclude with a discussion of the human factor that is the foundation of the hospitality industry and the importance of a healthy workplace culture. As Susskind and Maynard show, successful restaurants don't happen by accident.

Copyright:

2019

Book Details

Book Quality:

Publisher Quality

ISBN-13:

9781501736537

Related ISBNs:

9781501736520, 9781501736513, 9781501736506

Publisher:

Cornell University Press

Date of Addition:

05/10/20

Copyrighted By:

Cornell University Press

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

Nonfiction, Travel, Computers and Internet, Business and Finance

Reading Age:

18 and up

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.

Edited by:

Alex M. Susskind

Edited by:

Mark Maynard