Focus Groups: Supporting Effective Product Development

By: and

Sign Up Now! Already a Member? Log In
You must be logged into Bookshare to access this title. Learn about membership options, or view our freely available titles.

Synopsis
The focus group is widely used to as a tool for increasing the understanding of users and their requirements, and identifying potential solutions for these requirements. Its main value lies in the conveyance of less tangible information that cannot be obtained using more traditional methods. Eliciting user needs beyond the functional is crucial for
Copyright:
2003

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9781134505647
Related ISBNs:
9780429219511, 9780203302743, 9781138423282, 9781138423282, 9780415262088, 9780415262088
Publisher:
CRC Press
Date of Addition:
Copyrighted By:
Taylor
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance, Technology
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

Reviews

No Rating Yet