Advances in National Brand and Private Label Marketing: Seventh International Conference, 2020 (1st ed. 2020) (Springer Proceedings in Business and Economics)
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- Synopsis
- This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment. Further questions addressed here include: Should store brands be promoted? If so, what types of promotion should be used? How can private label penetration, especially premium private labels, best be dealt with? Are dual branding and coupons viable options?
- Copyright:
- 2020
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9783030477646
- Related ISBNs:
- 9783030477639
- Publisher:
- Springer International Publishing
- Date of Addition:
- 05/13/20
- Copyrighted By:
- Springer
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Psychology, Sociology
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Francisco J. Martinez-Lopez
- Edited by:
- Juan Carlos Gázquez-Abad
- Edited by:
- Els Breugelmans
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- by Francisco J. Martinez-Lopez
- by Juan Carlos Gázquez-Abad
- by Els Breugelmans
- in Nonfiction
- in Business and Finance
- in Psychology
- in Sociology