Absolute Essentials of Strategic Marketing: A Research Overview (Absolute Essentials of Business and Economics)
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- Synopsis
- Strategic marketing is a complex topic, and this short-form textbook illuminates its fundamental elements to provide a bird’s-eye view of the field for students of marketing strategy. Focused on the marketing of goods and services, the book highlights how incremental changes in the market environment drive changes to marketing strategies. The author, an experienced marketing expert, uses the concept of ‘strategic windows’ to facilitate student understanding, looking at how firms can best anticipate and react to opportunities and threats. Enhanced by text features such as essential summaries, focused references and additional online supplements, this very short introduction enables the reader to zero in on the core priorities for strategic marketers. The result is a volume that is valuable reading for marketing students around the world.
- Copyright:
- 2020
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781000096644
- Related ISBNs:
- 9781003005704, 9780367437756, 9780367437756, 9780367524753, 9780367524753
- Publisher:
- Taylor and Francis
- Date of Addition:
- 05/21/20
- Copyrighted By:
- Tony Proctor. The right of Tony Proctor to be identified as author of this work has been asserted by him in accordance with sections
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.