Managing Today’s News Media: Audience First

By: and and

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Synopsis
The business of journalism is in the midst of massive change. Managing Today’s News Media: Audience First offers practical solutions on how to cope with and adapt to the evolving media landscape. News media experts Samir Husni, Debora Halpern Wenger, and Hank Price introduce a forward-looking framework for understanding why change is occurring and what it means to the business of journalism. Central to this new paradigm is a focus on the audience. The authors introduce “The 4Cs Strategy” to describe how customers, control, choice, and change are all part of a strategy for successful media organizations. Real-world case studies, important theoretical grounding, and a focus on understanding rather than resisting the customer’s desire for choice and control make this an unbeatable resource for students and managers alike who want to succeed in this changed media business landscape.
Copyright:
2016

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9781506300672
Related ISBNs:
9781483325002, 9781483313542, 9781452292571
Publisher:
SAGE Publications
Date of Addition:
Copyrighted By:
CQ Press, an imprint of SAGE Publications, Inc. CQ Press is a registered trademark of Congressional Quarterly Inc.
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Language Arts, Communication
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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