Airbus vs. Boeing (L): Discontinuing the A380 (February 2019)
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- Synopsis
- This case describes Airbus's February 2019 announcement that it was ending production of the A380, with the last delivery scheduled for 2021. The announcement followed an order cancellation by Emirates, a major customer of the A380. The A380 had faced significant competition from Boeing's Dreamliner, and airlines had difficulty filling their A380s enough to make them fuel efficient and cost effective. Since the plane's launch, Airbus had sold far fewer A380s than it initially predicted.
- Copyright:
- 2019
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 05/30/20
- Copyrighted By:
- HBS
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.